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Who are you writing to? We are writing to college aged students about the tricks for bargain hunting and when to skip the bargain and invest. Why should someone follow your blog? We will provide great tips and information on getting the most "bang for your buck." What can they expect? (How often will you update? What will you cover? Etc.) We will update once a week and will offer a new tip or piece of advice to make you the wisest shopper on the sales floor! When you don't have a lot of money to spend on your wardrobe, it's important to be a savvy shopper and it's our blog's job to help you become that!

Thursday, February 23, 2012

Color of the Season


          Color is very important in the fashion industry. It serves as both a design and aesthetic quality in a garment. Like the seasons, colors change, and designers make adjustments in their lines to fit the current color trends. The color trends are forecasted by specialists and then handed down to designers, usually about a year in advance. The main company that is responsible for color forecasting is Pantone. For every season, Pantone creates a color forecasting report, which is used by designers as color guidelines for their collections.
          Pantone creates a fashion color report for every season, and it usually consists of about 10 colors. Among the colors that are listed for the Spring 2012 report, the most popular one by far is Tangerine Tango.

This color is a mixture of orange and coral, with a high intensity. This is a great color because it is not only very wearable in spring, but it is also perfect for summer. Adding a few pieces of Tangerine Tango to your wardrobe is a great way to brighten up your closet.
         Tangerine Tango has been a major success among many designer collections for Spring 2012. Fortunately for us barganistas, fast-fashion retailers such as Zara, H&M and Forever 21, have also created garments utilizing the same color trends, but with a more affordable price tag! I have found some great pieces that are readily available.Check out some of them below:
Forever 21 $17.80
Forever 21 $22.80
Forever 21 $22.80
Zara $49.90
Heritage $22.90
Forever 21 $17.80
H & M $24.95
H & M $17.95
Forever 21 $24.90





Happy Shopping! :)
-Olivia W.

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